Link Building Strategies For 2017
انتشار: مرداد 28، 1401
بروزرسانی: 25 آذر 1404

Link Building Strategies For 2017

Well, not exactly.

Treadmills-Site_Commercial-Rankings
and furthermore, check out some of the Top 5 rankings they have for some pure money terms (commercial investigation and transactional keywords):

Link2-Example-3_Injected

Link2-Example-3_Hidden+CSS

You can put your nose to the audience and content research grindstone, hire some crazy expensive content production and/or marketing firm, and bust your ass to earn links.

You just need the relationships, or at the very least, a path to the introductions.

It’s still critical to have your on-page SEO built out properly; clean HTML, fast load times, relevant information architecture, semantic and topically relevant content, etc. –\xa0but links are still really\xa0important.

Link-Example-2

Linking Example Site #3

You tell me:

Here’s the site:

Screen Shot 2016-04-04 at 3.22.08 PM

But first a bit of background.

and another:

Here’s what it looks like without removing the “text-indent:”

For starters, let’s look at examples of point #1;

Manufacturing Links on Owned or Controlled Websites

SearchMetrics-RankingsFactorsSource\xa0

PBN-Link-Velocity-to-Rankings

Treadmills-Site_Top5-Rankings
where this gets really interesting is when you start to look at the actual quality of the sites linking to them:

Linking\xa0Example Site #1

But it’s not as simple as just getting more links to move the needle on competitive keywords and crack page one, because…

Not All Links Are Created Equal

authority-graph_for PBN3

What Can You Do?

SearchMetrics 2015 Google Ranking Factors Study:

they’re working, for now:

With that said, what these people\xa0are doing to the site’s they’re exploiting for links is shitty, and I SERIOUSLY contemplated exposing this bullshit.

Link2-Example-3_Hidden

Backlinks to your website\xa0are still the #1 driver of relevance and trust to Google.

Links Are All That Matter

Link3-Example-4

Sorry for my Christmas Vacation reference, I couldn’t help myself.

Moving right along, here’s another one of their links that’s being injected with the <noscript> tag:

Now moving onto looking at links from method #2:

Manufacturing Links via Code Injection

Link3-Example-1

Not-All-Links-Are-EqualSource

but…

I’m going to take you down the rabitthole of a VERY high domain authority website that makes it’s money from affiliate links. When I say high DA, I mean over 80 (yeah, really).

They don’t even have to be great links (I’m not saying they shouldn’t be), I’m just saying they don’t have to be.

What’s worse is this is a legitimate software company, well, at least their software seems legitimate.

and just to clarify, let me mouseover that October 2015 rankings breakdown real quick…

There are lots of legitimate, white-hat ways to continue to build links – and for the most comprehensive list of these strategies I would recommend checking out Point Blank’s giant resource list.

What if, you wanted to try link building tools or explore some of the sites that are ranking with manufactured links?

Looking at Links in the Wild

Link-Example-3
^Those are all pretty common PBN-style sites, and it even looks like some of previous PBN’s built out to rank this site have been deprecated (below);\xa0my guess is either because the money site got hit by Penguin and this was required housekeeping -OR- the site got de-indexed.

Here’s where a little experience goes a long way, and

Looking for Real Links?

Nick Eubanks

\xa0|\xa0August 19 ,2022


منبع: https://ftf.co/link-importance/

If you’d like to get more information on high authority, high trust, contextual links proven to increase rankings get in touch today (ask for Nick).

Welcome to the dark part of the SEO world.

NOTE: just like before, I’m not going to out this site – if you’re a real SEO worth your salt and you want to find the site, I won’t need to.

here’s a look at some of their commercial rankings, as discussed in my post on blogging for money, look at the average CPC of these keywords:

The issue with both of these beyond them being\xa0strictly against Google’s guidelines, is that they both still work in many capacities – which I’m going to show you.

Then there’s the old adage of; if you can’t beat ’em, join ’em.

MOZ-Links-Study
Source

and yet another:

This first site is an Amazon affiliate site ranking for a nice chunk of commercial keywords:

In the age of Google’s scary zoo animal mafia, this is a good move.

Link2-Example-1

\xa0

We’ve painstakingly built and refined a process for outreach that lands real, high authority links from publishers explicitly relevant to your website.

That’s a tough question.

Treadmills-Site_PBN-Example

and another one:

Which is honestly a good idea, but a really expensive one.

Backlinko’s study of over 1 million Google search results:

However, what if you want to move the needle faster?

This is an area I’m personally completely against – it’s scummy, it’s messing with innocent people and businesses websites, and in many cases it’s illegal (as it should be).

^Take a good look:

  • 233 top 3 rankings
  • Over 900 Page 1 rankings, and
  • Nearly 1,500 rankings on the first 2 pages of Google

Still think links aren’t important?

How Much of a Difference Can These Links Make?

Link3-Example-2

Links from stronger (in terms of authority), more contextually relevant, and more trusted sites are going to\xa0make a bigger impact on moving your rankings – as well as new links from new domains.

“Can’t see the line can you Russ?”

Looking at\xa0the data from the recent studies\xa0from MOZ, Backlinko, and SearchMetrics\xa0– the number of links, and more so number of linking root domains, is still\xa0the highest correlated signal to high organic rankings.

Link2-Example-4

Onto the Filthy Links

Treadmills-Site_PBN-Example2
What’s really interesting about their link profile is that they’re using a mix of PBN’s, many of which are affiliate sites themselves, and then in addition they’re using a large amount of injected links.

Here’s a sample of their PBN sites:

Link-Example-1

Linking Example Site #2

Link3-Example-3

MOZ’s 2015 ranking factors survey list of most influential factors on Google’s ranking algorithm:

Link2-Example-3_Hidden2
I could just keep going… their entire link profile of just over 12 million links is chocked full of this crap.

Remember

Link2-Example-2

in the words of Clark Griswold:

If you run through signal analysis from many\xa0of the trusted sources in SEO, you’ll notice a link-based theme:

And building links is hard, especially if you’re going about it in the most sustainable way possible; by building things worth linking to.

The domain authority of this site using all these shitty, spammy AF link tactics is over 80; EIGHTY!

Backlinko-Links-Study
Source\xa0

They’re definitely better than the fitness ones I showed earlier, and way better than most; but still obviously engineered for the sake of links;

As for the less savory methods of engineering\xa0links, there’s more or less\xa02 methods for\xa0manufacturing:

  1. Building or buying links on private blog networks (PBN’s), or
  2. Going completely black-hat and injecting links into sites.

Link2-Example-3_Injected2
and another one using in-line styles to hide the content and links:

Pretty craptastic right? Here’s another:

Here’s another injected link but this time instead of hiding it with a <noscript> tag, their using in-line styles to “indent” the container by 9,999 pixels:

But, to repeat my earlier point; I’m no judge and jury, so it’s none of my business.

But check out how crappy some of these PBN’s are:

Earning your links doesn’t mean you’re going to get the links you want, those sweet DA40+ links all coming from unique top-level domains – but, it does mean you’ll be developing a natural and clean link profile.

Link-Example-3_Deprecated
These sites are all contextually relevant, have some decent content (some of them) and are obviously moving the needle with rankings, to the tune of ~$100,000/month in commercial keyword value.

*NOTE: All site names have been blurred out an I’ve made a strong effort to obfuscate all URL’s. This is not an attempt to out anyone – I’m not the judge or the jury, I’m simply using these sites as examples.

The good news about this is it’s no longer an all or nothing game – you can engineer the success of earning link placements, and you can do so from large, established, and trusted publishers.

All the studies make the same data-backed conclusion, he who ranks #1 tends to have more links when analyzed across large populations of keywords and websites.

^What you’re looking at there is a homepage link being maliciously injected into the site’s code,\xa0without any knowledge from the site’s owner.

moz-link-factors

^In the example above I’ve zeroed out the “text-indent” being added via a style tag to the div – which is why you can clearly see the sentence and 2 links being injected into the homepage.

Not too bad looking right?

Contrary to what seems to be popular belief: links still move the needle.

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